Miu Miu

Founded by: Miuccia Prada (May 10, 1949-   )
Company Founded: 1993
Current Creative Director: Miuccia Prada
What’s the Difference?: Business of Fashion magazine sat Miuccia Prada down and asked her exactly what the difference between her Prada label and her Miu Miu label were.  This was her reply, “Designing for me is a very complex process. There are many ideas that I want to express in one object, very often contradictory. The creative process in Miu Miu is completely different from that of Prada. Miu Miu is not as complicated and though out as Prada. Rather than being young, Miu Miu is immediate. Prada is very sophisticated and considered; Miu Miu is much more naïve. The solution, when I am working on Miu Miu, has to come immediately, instinctively, spontaneously with whatever is available at the moment. If I think three times, I stop.”

Past Miu Miu Moments

Shopped at Duet.


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